plausible/analytics
Simple, open source, lightweight and privacy-friendly web analytics alternative to Google Analytics.
What it does
Plausible Analytics is a privacy-respecting website tracking tool that shows you how many people visit your site, where they come from, and what they do — all without using cookies or storing personal data. It's designed as a simpler, cleaner replacement for Google Analytics, available either as a managed cloud service or as software you can run on your own servers.
Why it matters for PMs
With growing regulatory pressure around data privacy (GDPR, CCPA) and increasing user distrust of surveillance-based tools, Plausible represents a market shift toward ethical analytics that doesn't sacrifice actionable insights. For PMs and founders, it signals a real opportunity to build trust with users by ditching invasive tracking while still getting the website metrics needed to make informed product decisions.
Early stage — limited signal data
Score updated Feb 18, 2026
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